Instituto Cervantes

The Instituto Cervantes in Utrecht is a cultural center dedicated to promoting Spanish language and culture in the Netherlands.

It offers language courses, exhibitions and events that showcase the richness of the Hispanic world in the Netherlands. A must for celebrating Hispanic culture.

+0K

Accumulated Followers

Of engagement

Interactions

Main objective
Renforcer la présence en ligne de l’Instituto Cervantes d’Utrecht afin d’atteindre un public plus large, avec une attention particulière portée au milieu professionnel.

Specific objectives

● Highlight the Spanish language course offer.
● Increase the institution's brand awareness in the Dutch territory.
● Increasing reputation in the Netherlands.
● Encourage participation in the proposed cultural events.

The challenges and needs of Instituto Cervantes in Utrecht

Project description

● Creation and launch of the Institut Cervantes Netherlands LinkedIn account
● Complete LinkedIn management: content development, community management and performance analysis
● Strategic community management on Instagram, Facebook and X/Twitter, with personalized support

The solutions implemented by Koma Solution.

Community Management

Our methodology

Personalized strategy, engaging content creation, dynamic interaction with your community and constant monitoring to optimize your digital performance.

STEP 1

Audit & strategy

We start with an in-depth analysis of your social networking presence, your targets and your competitors. This helps us lay the foundations for a coherent editorial strategy that's perfectly suited to your objectives.

STEP 2

Content creation

We design engaging visuals and texts, aligned with the brand's graphic charter and tone of voice. Every piece of content is designed to maximize engagement and organic reach.

STEP 3

Planning & publication

We schedule posts in advance using professional tools, ensuring optimal consistency and taking into account the best engagement times.

STEP 4

Moderation & interaction

We manage private messages, comments and community interactions, while keeping you informed of opportunities and important customer feedback.

STEP 5

Reporting & strategic support

Every month, we send you a detailed report on performance (engagement, reach, clicks...) and organize a strategy meeting to analyze results, adjust strategy and answer any questions you may have.

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