Les Tablées de Vic

Les Tablées de Vic is a popular gastronomic festival held every year in Vic-en-Bigorre, in the Hautes-Pyrénées. The event aims to make haute cuisine accessible to all by bringing together top chefs and local producers.

For four days, the town's emblematic hall is transformed into a place for sharing and conviviality, hosting live culinary demonstrations, tastings of refined dishes and festive entertainment such as concerts, bandas and DJ sets.

Registered persons

Followers

ROI

For its 8ᵉ edition, the Les Tablées de Vic gastronomic festival aimed to reach a new milestone by professionalizing its image and strengthening its reputation. Welcoming Michelin-starred chefs for the first time marked a decisive step in the development of the festival and its positioning within the culinary landscape of the South-West. To support this move upmarket, a more structured, coherent and effective communication strategy was essential.

The challenges and needs of Tablées de Vic.

Solutions provided by KOMA Solution
To meet these ambitions, the organization entrusted KOMA Solution with the design and management of all its communications, both print and digital. This included :

The creation of a new graphic charter
Design of all visual aids (posters, programs, tickets, signage, etc.)
Define social media strategy and manage Instagram and Facebook accounts

The solutions implemented by Koma Solution.

Community Management

Our methodology

Personalized strategy, engaging content creation, dynamic interaction with your community and constant monitoring to optimize your digital performance.

STEP 1

Audit & strategy

We start with an in-depth analysis of your social networking presence, your targets and your competitors. This helps us lay the foundations for a coherent editorial strategy that's perfectly suited to your objectives.

STEP 2

Content creation

We design engaging visuals and texts, aligned with the brand's graphic charter and tone of voice. Every piece of content is designed to maximize engagement and organic reach.

STEP 3

Planning & publication

We schedule posts in advance using professional tools, ensuring optimal consistency and taking into account the best engagement times.

STEP 4

Moderation & interaction

We manage private messages, comments and community interactions, while keeping you informed of opportunities and important customer feedback.

STEP 5

Reporting & strategic support

Every month, we send you a clear report on performance (engagement, reach, clicks...) and hold a strategic meeting to present the results, adjust the strategy and answer any questions you may have.

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