Kidde wants to strengthen its presence in Europe, with a particular focus on France, Belgium, Luxembourg, and the Netherlands. The main goal is to establish itself as a key player in fire safety on LinkedIn, by building a strong and consistent brand image across Europe. To support this ambition, French-language Instagram and Facebook accounts have also been launched, aiming to increase brand visibility and drive broader engagement among French-speaking users. Given the diversity of the targeted markets, it is essential for Kidde to adapt its communication to local specificities, including current regulations, cultural expectations, and platform usage habits.