Social Media Training: Instagram Business Accelerator

Master digital tools with our customized training courses

In this training, you’ll understand how to use Instagram to increase your company’s visibility.

You’ll master both the platform's theory and practice and be able to design an effective content strategy, implement it, and adapt it over time. You’ll also know how to create your own visuals, write copy independently, and set up targeted communication actions to reach your goals.

 

Master digital tools with our customized training courses

 

In this training, you’ll understand how to use Instagram to increase your company’s visibility.

You’ll master both the platform's theory and practice and be able to design an effective content strategy, implement it, and adapt it over time. You’ll also know how to create your own visuals, write copy independently, and set up targeted communication actions to reach your goals.

Social Media Training: Instagram Business Accelerator

 

Master digital tools with our customized training courses

In this training, you’ll understand how to use Instagram to increase your company’s visibility.

You’ll master both the platform's theory and practice and be able to design an effective content strategy, implement it, and adapt it over time. You’ll also know how to create your own visuals, write copy independently, and set up targeted communication actions to reach your goals.

Objectives

• Master Instagram’s different features

• Learn and apply tips to boost your visibility and gain more clients

• Communicate your brand identity on the platform

• Develop and implement a content strategy

Entry Level / Prerequisites: No specific level required.

Who it’s for: Communication and marketing professionals looking to deepen their Instagram expertise, as well as project owners, entrepreneurs, and freelancers who want to grow their presence on this platform.

SESSION 1

Introduction to Instagram: Fundamentals and Strategies

Duration: 4h30


8am - 8:15am: Welcome

• Introduction and overview of the training plan
• Distribution of training handbook

9.15am - 10.45am: Theory

• What is Instagram?

Introduction :

• How does the algorithm work?
• All home screen functions
• The different types of content
• Description
• Hashtags
• Location
• Alternative texts
- Efficient response
• Promote a post
• Content quota
 

10:45 - 11 am: Answers to questions


11h – 11h30 : Réalisation de l’évaluation des compétences sous forme de QCM

SÉANCE 2

Professional Account Creation, Optimization and Strategy

Duration: 5h


8am - 8:15am: Welcome
• Introduction and overview of the training plan


8:15am - 12.15pm : Practice
• Creating or optimizing a professional account
• Account optimisation (profile photo, bio, etc.)
• Tips for getting started
• Creating your strategy
• Creating your visual identity
• Using AI to boost productivity


12h15 – 12h30 : Réponses aux questions


12:30 - 1pm: Skills assessment in the form of MCQs

SÉANCE 3

Introduction to Instagram: Fundamentals and Strategies


Duration: 4h30


 

8am - 8:15am: Welcome

  • Introduction and overview of the training plan

 


 

8:15am - 11.45am: Practice

  • Création ou optimisation du compte professionnel
  • Création des visuels sur CANVA
  • Programmation des posts
  • Écriture des descriptions
  • Recherche des meilleurs hashtags
  • Création de stories directement sur l’application
  • Lecture des statistiques
  • Promotion d’un post
  • Nos astuces secrètes

 


 

11:45am - 12pm: Final assessment in MCQ format.

  • If the participant scores above 90% on the test, they will receive a certificate of competence as a social media expert for businesses.

 


 

12h - 12h30 :

  • Debrief on how the training went
  • The participant must complete the satisfaction survey before leaving the training.

Acquire essential digital marketing skills with hands-on and results-driven training.

Our training programme immerses you in the fundamentals of Community Management, impactful content creation, and graphic design adapted for social media. We also cover the basics of digital advertising and performance analysis to help you refine your strategies. Thanks to our hands-on approach, you’ll develop practical skills that can be immediately applied to your professional projects. What’s more, our training courses are fully personalised and adapted to each participant’s level and needs.

FAQ

Clarify your doubts and make informed decisions with our help.

Do you offer training in digital communications?
Yes, we mainly offer training in community management.
Are your courses accessible by distance learning?
All our training courses are available live online. Some can also be offered face-to-face on request.
Who are your training courses aimed at?
Entrepreneurs, employees, freelancers, students and marketing teams wishing to enhance their skills.
Do you issue a training certificate?
Yes, each participant receives a certificate at the end of the course.
Can I benefit from a customized program?
Absolutely. We tailor content to the specific needs of each learner or team.
Graphics koma logo

Bring your ideas to life! Take your concepts from dream to reality

Let's discuss your project

Fast, intelligent response to bring your ideas to life.